PROJECTS:
I N T E R N A T I O N A L C R E A T I V E D I R E C T O R & B R A N D I N G A G E N C Y B A S E D I N M E L B O U R N E , A U S T R A L I A
YouTube Shorts Drive-Thru
Working with the amazing Google/YouTube team I helped create 3 Snacks for YouTube Shorts Drive-Thru and various graphics along with typography, copy,
merchandise, signage and wheat poster designs for the event. YouTube partnered with 39 creators – with a combined reach of 500 million followers – on custom snacks and trading cards.
These partnerships are available physically at the YouTube Shorts Drive-Thru activation at VidCon, and scaled at-home through individual Shorts challenges tied to each creator.
Alongside the Drive-Thru, we also built a 40-foot tall gumball machine with MrBeast full of Feastable chocolate bars and other prizes that you must share a Short in order to play.
CREATIVE DIRECTION: Jack Colley
ART DIRECTION & DESIGN: Deborah Ho, Logan Kornhauser, Claudia Chagui, Megan Rhoden, Garrett Brooks
DESIGN LEAD: Kittaya Treseangrat
DESIGN: Deborah Ho, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza, Saint Urban.
ANIMATION: Mat Voyce
COPYWRITING: Jack Colley, Lizzy Hopkinson, Emma Dou, Candy Brophy.
PRODUCTION: James Richardson, Sierra Woods, Carli Rosenfield, MAS Productions
EVENT PHOTOGRAPHY: Emmitt Burk
SNACKS PHOTOGRAPHY: Stephanie Gonot
SNACKS PHOTOGRAPHY ART DIRECTION: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
PROP DESIGN: Liza Nelson
The Activations:
The SNACKs:
